Remember that Science, It’s a Girl Thing video–the one with girls dancing around, being girly, and loving the science of make-up? That video caused a lot of controversy, and gained a fair amount of negative attention. It was not what those on the university side had in mind for getting young women interested in science either.
The campaign itself prompted Curt Rice to propose a video contest, which allowed for young women in science to explain why women should go into the sciences. You can read more about this excellent contest and see the winning videos on Curt Rice’s blog. I encourage you to take a look. There were some really nice submissions.